Automation will free us to add value where it counts

A little over a year ago Jerry Buhlmann said that Dentsu could be "approaching 100% programmatic by 2020". It created a minor storm, obviously he's a highly regarded industry leader and...

Yasemin Ercan10 November 2016Comment

UK adspend posts a record 5.2% growth in first half of 2016; DOOH up 28.9%

The UK’s authoritative advertising statistics, released today by the Advertising Association/Warc, show that UK advertising expenditure posted...

Yasemin Ercan7 November 2016Comment

Talon’s new platform, Plato, marks milestone in automating OOH

To celebrate the beginning of a new, more accurate, more efficient process to booking and reserving billboards across the UK, Bitposter has recently hosted a launch party toasting the team at Talon who have since placed their first automated transactions on Plato...

Yasemin Ercan27 October 2016Comment

Primesight wins BT outdoor ad contract with free wi-fi in phone boxes

Primesight has teamed up with Intersection, the digital company backed by Google owner Alphabet, that already manages a similar scheme in New York City, called LinkNYC, where outdoor ads fund the cost of free...

Yasemin Ercan26 October 2016Comment

Primesight expands into UK airport marketing

The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching...

Yasemin Ercan21 October 2016Primesight, Airport marketing, OOHComment

Clear Channel turns its back on 800 UK billboards as digital screen drive continues

Outdoor advertising company Clear Channel has decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on...

Yasemin Ercan20 October 2016Clear Channel, Outdoor Advertising, OOHComment

How Exterion Media plans to turn TfL into a media powerhouse that rivals Facebook and ITV

Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its...

Jake Kalliath14 October 2016 Comment

Bitposter appoints Craig Mytton to drive digital revenues

Bitposter, the leading automated trading platform for out of home, has appointed Craig Mytton as Chief Revenue Officer. He was formally Vice President...

Jake Kalliath13 October 2016Comment